Apple iPhone 17 Pro Max: After months of rumours, leaks, and buzz, Apple officially announced the iPhone 17 Pro Max at an ‘Awe-Dropping’ event held in California on Tuesday evening. The company’s CEO, Tim Cook, announced the new iPhone 17 line-up along with other products. It includes iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone 17 Air. Let’s know in detail what is special about it and how you can buy it.
Launch and pre-order dates
Apple iPhone 17 Pro Max has been made available for pre-order from 1 pm today, Friday,12 September 2025. Its official sale will start from Friday, 19 September 2025. In the UK, it can be purchased from retailers like Amazon, Apple Store, Argos, Currys, Very, etc. Apart from this, EE, Giffgaff, O2, Vodafone, and other network companies will also make it available with contract plans.
Price
The starting price of the iPhone 17 Pro Max has been kept at £1,199. The price of the iPhone 16 Pro Max was also the same last year, which makes it clear that there is no major change in the price this time. Other models like the iPhone 17 will start at £799 and the iPhone 17 Pro at £1,099.
Design and color options
The biggest highlight of the iPhone 17 Pro Max is its new design. It has a large-sized triple camera bump horizontally. The phone comes with a 6.9-inch screen and is 8.725 mm thick. This phone is available in gray, silver, dark blue, black, and attractive orange. The frame is made of titanium, while the back is made of glass, so that the facility of wireless charging remains.
iOS 26 and new design language
This new phone will run on iOS 26, Apple’s latest operating system. It has a ‘liquid glass’ design, which gives the smartphone a more shiny and modern look. Also, new features like call screening, hold feature, real-time translation, and polls in iMessage will also be available.
Camera upgrades
The camera of the iPhone 17 Pro Max is one of its biggest attractions. It has 8x optical zoom, a 48MP telephoto lens, an 18MP front camera, and the Center Stage feature. Apart from this, simultaneous recording is also available from the front and rear cameras. Apple also filmed its event with this camera.
Performance and chip
This smartphone has a new A19 Pro chip, which gives better performance and energy efficiency. A new thermal system has been included in it to prevent overheating. Gaming and multitasking experience will be better than ever.
Battery life
This phone comes with the best battery performance ever. It can be used for up to 37 hours on a single charge. Also, it has the facility of charging up to 50% in 20 minutes.
MagSafe Support
The iPhone 17 Pro Max supports MagSafe wireless charging. Also, new MagSafe cases like TechWoven, Clear, and Silicone Case will also be available, which will enhance the style along with the protection of the phone.
Other models
The entire lineup has been introduced with the iPhone 17 Air and iPhone 17 Pro. The thickness of the iPhone 17 Air is just 5.5 mm, and it has a 6.6-inch display. At the same time, the iPhone 17 Pro also has an A19 Pro chip and an advanced camera setup. The main difference is the screen size and storage capacity.